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Branded Bites

Toast integration

Your Toast menu powers your direct ordering channel.

Branded Bites pulls your menu directly from Toast, including categories, items, modifiers, and pricing. When you update pricing or availability in Toast, those changes sync into your ordering website and branded app. Orders placed by customers arrive in the Branded Bites order dashboard, where your staff manages them.

Direct menu import from Toast

Branded Bites imports your full menu from Toast, including categories, items, modifiers, and descriptions. The import happens during onboarding so your direct ordering channel launches with the same menu your restaurant already uses. You do not need to re-enter your menu from scratch in a separate system.

Pricing that stays in sync

When you update pricing in Toast, those changes sync into your Branded Bites ordering experience. This keeps your direct ordering website and branded app current without requiring a separate pricing update in a second system. Toast stays the source of truth for your menu and pricing.

One menu to maintain

Because Branded Bites pulls from Toast, you manage your menu in the system your team already knows. There is no parallel menu to keep updated and no risk of prices or items falling out of sync between your POS and your direct ordering channel.

Good to know

Where direct orders appear

Orders placed by customers through your direct ordering website or branded app arrive in the Branded Bites order dashboard. They do not go into Toast. Staff monitor incoming direct orders through the Branded Bites dashboard and manage them from there.

Branded Bites vs. Toast Online Ordering

Toast Online Ordering is a feature built into the Toast POS ecosystem and processed through Toast's infrastructure. Branded Bites is a purpose-built direct ordering platform with its own branded web and app experience, loyalty, SMS marketing, and analytics tools. Restaurants using Branded Bites alongside Toast get a fully owned ordering channel with deeper customer growth capabilities than Toast Online Ordering provides on its own.

Branded Bites compared to Toast Online Ordering
FeatureBranded BitesToast Online Ordering
Ordering websiteBranded, custom subdomain you ownHosted within the Toast platform
Branded mobile appiOS and Android app under your restaurant's brandNot included with Toast Online Ordering
Loyalty programConfigurable earn rules, VIP tiers, win-back, and redemptionsAvailable as a separate Toast Loyalty subscription
SMS and email marketingBuilt-in, segment-targeted campaigns with order attributionAvailable as a separate Toast Marketing subscription
Customer databaseDirect customer list in your Branded Bites dashboardWithin Toast Guest Profiles
Where orders are managedBranded Bites order dashboardOrders go into the Toast POS

Feature availability for Toast Online Ordering may vary by plan and configuration. Review current Toast Online Ordering documentation for the latest details.

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Related features

Toast integration

Connect your Toast menu to a fully owned ordering channel.

See how Branded Bites imports your Toast menu, keeps pricing in sync, and adds loyalty, campaigns, and analytics your current setup does not include.